Victor Lezama always knew he wanted to be in the military, and that he loved learning about technology and fixing things. He spent 20 years in the Army and Marines working on avionics and electronics before retiring from the armed forces. In his new civilian life, he wanted to find a way to continue with his passion for technology. The PC Landing Zone was founded so Victor could continue to fix electronics and explore new technologies.
Since opening his doors in 2013, Victor has watched his business skyrocket. The secret to his success: Facebook.
He has used the social network since the first day, and he says 95 percent of his customers come from the site. He also uses Instagram and other digital marketing methods, but Facebook is what has made his business strong.
"We saw clientele come in at such a rapid rate that we had to start hiring people," he said. He saw 300 new customers in just a two-week period of using Facebook. Its ability to target the right demographic profile for his company was a game changer, leading to the opening of an additional location.
Victor also works on a nonprofit that gives back to veterans. He employs eight people, which is up from the two he employed when the business was first opened.
"Facebook has helped us spread the word faster than traditional methods" he says. "We hosted Bikelahoma, an event supporting the veteran community of Muskogee. We only used Facebook to advertise. We spent $1,000, reached over 80,000 people in five different states, and we had about 6,000 attend our first ever event raising over $7,000."