Ali Emre Arpacı decided to builf Kaft in 2010, a year where e-commerce companies developed very fast, after his designer friend shared with him a brand idea. Kaft, which was created by three co-founders in 2011, sells design t-shirts, bags and sweatshirts.
Kaft currently has 28 employees and thanks to Facebook, it has reached customers from abroad and is making sales to 70 different countries.
Stating that they are growing by almost 50% each year and that 35% of their sales come from sales abroad, Ali says Conversion campaigns constitute 95% of their online sales. Kaft also uses Catalog Sales Campaigns and has so far reached more 31.2 million people with 62 Conversion campaigns. Other than these, Ali uses Custom and Lookalike Audiences, Pixel, Facebook Messenger and Instagram Advertising, Carousel and Canvas ads to promote his campaigns.
Kaft is also a member of the local Chamber of Commerce. Giving importance to social responsibility projects, the brand designed t-shirts for LOSEV to help the organization.