The early 1990s were a time of political transformation in Poland that forced an enterprising man named Adrezej Grabowski to embark on a new career. He became a primary school math teacher as a way to supplement his income as an athletic trainer. His inclination to help his students led Andrzej to form Karty Grabowskiego –a math card game designed to improve his students’ understanding of complicated multiplication. The cards were a huge success with teachers, parents, and students praising the method of learning. Andrzej not only added other math card sets, including addition and subtraction, but he also organized the Polish Championship in Multiplying. The popular event received the support of the Polish Minister of Education and now draws 400,000 participants from Columbia, Russia, Poland and other countries.
After Andrzej's death in 2014, his son, Mateusz Grabowski, took over the leadership of the company. He wanted to continue, and hopefully build on, his father’s legacy. Mateusz implemented a more focused marketing strategy that relied heavily on the tools Facebook offers small businesses. Thanks to the Karty Grabowskiego Facebook page and the presence it affords our business, we are able to reach customers outside Poland, Mateusz said.
According to Mateusz, since using Facebook, the company’s sales have increased between 600 and 1000 percent -- depending on the month – and he has hired two new employees. In fact, he noted that, prior to using Facebook to connect with potential and current customers, July signaled the beginning of a significant drop in sales. That is no longer the case. With Facebook, we are able to sustain our growth and sales throughout the months that were previously experienced as slow. Facebook is a vital key to the growth of Karty Grabowskiego, says Mateusz.