Alejandra Mendoza has always been fashion forward. In 2012, she took her passion for fashion and started her own business, Urban Trendy, a fashion distributor that imports apparel and accessories from all over the world. Alejandra knew customer loyalty would be important to the success of her business, so turned to the only place she could think of to cultivate that loyalty: Facebook.
After opening her doors, Alejandra started Urban Trendy’s Facebook Business Page. Her goal was for the page to become a gateway for discovering fashion trends and to create a firm relationship of trust with customers. By posting articles, photos and targeted advertisements, as well as Alejandra’s own cellphone-made videos, Urban Trendy highlights the different fashion accessories available in its stores. Likewise, the company makes use of Facebook Messenger to keep in touch with buyers and, as such, reinforce trust bonds with the brand.
That strategy is working. Alejandra sees a 500 percent return on investment from Facebook Boosted Posts and sales have increased 60 percent since the company started using the platform. This makes Facebook Urban Trendy’s most successful marketing outlet. “If Urban Trendy doesn’t post an item on Facebook, it doesn’t sell,” says Alejandra. “Since using Facebook we’ve increased our sales by 60 percent.”