Kalpana Rejesh considers floristry an art form. She builds custom floral decoration as a way to showcase brides on their special day. For Kalpana, the owner of Pelli Poola Jada, it’s more of a livelihood than a job. While she was on maternity leave, Kalpana found an interest in the art of floristry. She was looking for a way to make a living that was more entrepreneurially minded, so she would have more flexibility to spend time at home with her family. With a little help from her mother, she started making and selling high-quality floral decorations. But it wasn't until she focused on Facebook in 2012 that she really saw a high degree of success.
Kalpana and her staff take Facebook marketing seriously, and their level of expertise in using the platform for marketing continues to grow. Even when she goes on vacation, Kalpana is monitoring and posting to her Facebook page. Her posts can be produced in advanced and scheduled, so they post even while she's busy running the business. Keeping the Facebook page active has been a key part of her success. Additionally, she asks her satisfied customers to send in photos. When she posts those photos on her Facebook page and tags the brides, all of their friends and family see the work of Pelli Poola Jada. "It is a great way to get people interested and help customers all over the world find the company and see the beautiful flowers that have been created for brides," she says.
In 2012, there were only three people working for the company – Kalpana, her neighbor, and her domestic helper. But that soon changed. Facebook helped her reach more people in the community and local area, and also to expand to other regions. Kalpana says the levels of success that Pelli Poola Jada is seeing is all because of Facebook marketing.
"Now there are 36 branch managers and 200 employees, which we could never have had this quickly without Facebook," Kalpana says. "With traditional marketing, it would have taken 15 to 20 years to reach this level. But using technology and a Facebook page changed all of that."