Sandrine Rubens is a passionate chef, and the founder of CuisineShop, an online kitchenware retailer for professional cooks. Sandrine left the world of finance to pursue her passion for cooking. Having always loved the conviviality that comes from preparing meals for large groups of people, she decided to take the plunge. She left her career of 15 years, with the intention of becoming her own boss. Things got off to a rocky start: Sandrine prepared her first few customers' online orders from her garage, without electricity. However, with the help of Facebook, she quickly moved from her garage to a shop in the 20th arrondissement of Paris. Her hard work paid dividends: CuisineShop's site took off.
CuisineShop's Facebook page – followed by over 80,000 people – generates 30 percent of the site's traffic. Launched in 2015, the business has already created two full-time jobs. The physical shop in Paris, opened 6 months after the site launched, and directly benefits from the visibility afforded by Facebook: Sandrine estimates that roughly 50 percent of the foot traffic in the shop is linked to the CuisineShop Facebook page.
According to Sandrine, one of the main reasons for her success has been the quality of the customer service. Customers are making use of the Messenger app. It allows a personalized and fluid approach to customer service. Sandrine responds to all the messages she receives, around 10 a day, 90 percent of which relate to orders.
Sandrine has now launched CuisineShop on Instagram. The new page already has 6,000 followers. Her advice on how to grow a business on social media? Be present, be visible. Respond to every customer and always find a solution to their problem. Ask questions, seek help. Keep reassessing yourself. Promoting her brand on Facebook has allowed her to guarantee 30 percent of her sales and take on two more people. "Facebook is a tool that represents an excellent ROI. Learning how to master it is essential," she says.