When Camilo wanted to buy a wallet that was functional, small, and made with quality materials, he did not find what he was looking for. So, he decided to create it himself. He worked with his brother Daniel and together they decided to start a new business: The Frenchie Co.
Aside from aesthetics, the thing that made their product unique was its functionality. Also, that the product they were going to manufacture would be interesting outside Colombia; therefore, they set their first goal: reach the international market. With Facebook as an ally, The Frenchie Co. managed to have an international market without having stores in different parts of the world.
90% of their sales come from Facebook. Thanks to Facebook, their product is sold in 90 countries. They have seen a 4 times return on investment.