Like many entrepreneurs, Nicolás Viñés was waiting for the next big idea to smack him in the face when, suddenly, it did. Nicolás was lying in bed scrolling through his smartphone when he lost his grip on the phone. It fell and hit him in the face. That was the beginning of Ringo, an accessory that attaches to any mobile device, allowing you to hold it more securely. Since Ringo was an entirely new product, Nicolas and his co-founder had to awaken a need that did not exist among its consumers, generate sales from scratch and connect with merchants interested in selling the product. For this, they turned to Facebook.
"The day we launched Ringo, we decided to launch our Facebook Business Page as well," says Nicolás. But the path to success wasn't easy. "At first, we had to become friends with the word 'no': the first chains and shops we approached rejected us." This learning opportunity, as he and his partner call it, opened a new path for them once their Facebook Business Page took off. Nicolás created videos for Facebook to explain how Ringo worked and one even went viral. Customers began to react and interact with the page. "The noise we generated in the digital world allowed us to show the real world what people thought of our product. Our reference was Facebook," he said.
With time, the partners managed to turn their brand into something synonymous with the product: people now ask for 'Ringo' by name. Major retailers took note as well. Now, thanks to the explosive growth provided by Facebook, Ringo is in more than 1,000 retailers in Argentina and online sales keep growing every month. This product, designed and manufactured in Argentina, has achieved a massive reach not only in its country, but also throughout the world and, because of Facebook, it can be sold to customers in other countries. "Facebook has allowed us to clearly convey how Ringo is going to change the way we use our smartphones. There is no more powerful and accessible tool than Facebook to make a large-scale product launch," says Nicolás.